01 / 06 · Before
Where was the client?
Great work, hidden brand
Harbor & Pine had built outdoor spaces across southern Maine for twenty years. The work was excellent; the brand, with two logos and a 2009 truck wrap, did not show it.
Sample case — illustrative data
Stage 02 · Direction
Harbor & Pine Outdoor Living
From a scattered brand to one direction
A design-build company had the craft for larger projects, but a brand that looked like a side business. We gave it one direction.
02 / 06 · Friction
What were they losing?
Busy, but with the wrong projects
Most requests were small repairs that tied up crews. Homeowners planning larger projects assumed Harbor & Pine was the budget option.
03 / 06 · The route
What did Branvya do?
Position, identity and launch
We positioned it as a design-build partner for complete outdoor spaces, built a new identity on the family's craft and focused the launch on search and local architects.
04 / 06 · After
What changed?
One brand, one kind of client
Every touchpoint now tells the same story, from trucks to proposals. Estimators visit fewer sites, and architects refer the right projects.
05 / 06 · Evidence
How is it proven?
Measured over two quarters
April to September 2025 compared with the same months of 2024, with similar seasonality and no increase in ad budget.
- +64%qualified quote requests vs. 2024
- +23%average signed project value
- −38%estimate visits that did not close
“We stopped explaining who we are on every call. People arrive knowing what we do, and that changed how we spend our week.”
Dana WhitakerCo-owner, Harbor & Pine Outdoor Living
06 / 06 · Next destination
What comes next?
Ready to build the system
Next comes a website with a full project portfolio and an estimate request flow, ready to scale the architect channel.
The result
From a scattered brand to one direction
01Before
02The route
03After
+64%
qualified quote requests in six months
Sample figure