01 / 06 · Before
Where was the client?
Strong service, uncertain growth
Meridian Supply serves warehouses, schools and healthcare facilities across central Ohio. Clients stayed for years, but new accounts came only through referrals.
Sample case — illustrative data
Stage 04 · Acceleration
Meridian Supply Co.
From referrals to a pipeline
A regional distributor depended on referrals for almost every new account. We built a growth system and a sales process that make growth predictable.
02 / 06 · Friction
What were they losing?
A pipeline that depended on luck
Months without referrals meant months without new revenue. There was no sales process, and a past ad campaign spent the budget without winning a single account.
03 / 06 · The route
What did Branvya do?
Channels, process and partners
We set up tracking, launched search and email campaigns for three priority segments, built a five-stage sales process in the CRM and approached regional partners.
04 / 06 · After
What changed?
Growth the team can see coming
The team opens each week with a pipeline review and knows where each account came from. Referrals still matter, but they are no longer the only source.
05 / 06 · Evidence
How is it proven?
Six months of data
March to May 2026 compared with the six-month average before the engagement. Qualified means matching the agreed segment and order volume.
- +142%qualified leads per month vs. prior average
- 31%new-account revenue from non-referral channels, up from 8%
- 2regional partnerships signed
“I used to forecast by hoping. Now I can show the owners what next quarter looks like, and why.”
Elena RuizVP of Sales, Meridian Supply Co.
06 / 06 · Next destination
What comes next?
Scale the proven channel
Healthcare search campaigns brought the best accounts, so the next destination is that segment in neighboring states.
The result
From referrals to a pipeline
01Before
02The route
03After
+142%
qualified leads in six months
Sample figure